Partner with England's Premier
Active Travel Operator

Discover the UK with Active England

At Active England Tours, we believe the UK is the perfect adventure holiday destination. Whether walking, cycling or swimming, we work with leading Tour Operators and Travel Agents to share this belief, and to offer the best possible experiences for our guests.

Expert Guides,
Incredible Destinations

Leaving the tourist trails behind, our routes follow the most picturesque trails and the roads less travelled. Be that cycling into the Roman city of Bath, walking in the stunning Lake District, strolling the wild Atlantic cliffs in Cornwall or e-biking between picturesque Cotswold villages. Each night, we stay in wonderfully appointed hotels and pubs, enjoying seaside views or beautiful Cotswold vistas, all while travelling in a sustainable, environmentally conscious way.

We’re always right beside you and for us, ‘active’ isn’t just about pedalling, panting and perspiring. It’s about being attentive, to you and to the vibe of the group. It’s about knowing when you’d like to sit and enjoy the view or need an afternoon pint in the locals’ favourite pub just as much as it’s about helping see how far and fast you can push yourself on the trails or the roads.

Wherever it is your adventure’s calling you, we’ll take you there.

Who we work with

Travel Agents

We frequently partner with travel agents from across the world, working collaboratively to ensure guests enjoy the best possible tour and that agents earn the right commission from their hard work and investment.

Tour Operators

A full-service Destination Management Company, we're an experienced and reliable in-country partner. Working closely with your team, we will create unique itineraries to suit your travellers and your brand.

Our Destinations

Whether it’s charming Cotswold villages or the untamed fells of the Lake District, at Active England we’ll take your clients wherever their adventure’s calling. 

But we’ll also transport them to another kind of place. Where we take the tour off route because we’ve spotted something right there, right then, in the moment. Where we know the village pub will be full of Morris Dancers, or Cheese-Rollers, or a folk band. Where the fire’s warm, the soundtrack is chatter and laughter, and the memories will last a lifetime.

Why work with Active England?

Hidden Treasures

We know the UK like no other company. We curate the best routes and will take you to the hidden treasures enjoyed only by those who know them best and immerse you in the UK’s iconic culture and heritage.

Keeping England Green

We take our commitment to sustainable tourism seriously and measure carbon impact of every trip. We are actively working to identify ways we can reduce our carbon footprint year on year.

Handpicked Hotels

We pride ourselves on our close relationships with accommodation owners, both large and small . This enables us to secure the best rates and keep up to date with the latest openings.

Extraordinary Guides

Our expert guides are the heartbeat of our tours and will show you the UK in all its glory. We believe we have the best guides in the business.

The Active England Trade Team

Gaby Cecil Active England Commercial Director

Gaby Cecil

Commercial Director

Gaby heads up our commercial team. She’s mad about travel of course, but her passion and knowledge about the UK is what sets her apart. When her head isn’t in the travel space you can find her pedalling or paddling.

Dajana Trzin - Active England Partnerships Manager

Dajana Trzin

Partnerships Manager

Dajana’s experience spans luxury travel, education and a non-profit charity. Needless to say, Dajana would love to hear how Active England can help you meet the requirements of your discerning clientele.

Will Cairns - Active England Managing Director

Will Cairns

Managing Director

Head honcho and long-time travel industry expert, Will is the one who got Active England off the ground and made it what it is today. We envy his encyclopedic knowledge of every corner of the UK. 

Partnership Enquiries

Our passion is showcasing England to active and adventure travellers. Does that sound what you’re looking for? You know what to do.

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    Our tours and holidays are accredited by leading UK organisations and protected by our ABTOT membership.

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