July 14, 2025
8 mins
Destination: Cotswolds
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Where is Clarkson’s Farm? Everything to know about Diddly Squat, The Farmer’s Dog & Hawkstone Brewery
On an unusually warm Wednesday morning in the Cotswolds, I set off on what I like to call a ‘Tour de Clarkson’, a whistle-stop adventure through the locations made famous by the hit series Clarkson’s Farm. From parking tips to shop queues, and from tea towels to ale, I’ve pulled together everything you need to know if you’re planning to visit. Whether you’re hoping to spot Kaleb on his tractor or Lisa selling perfume, fans are often rewarded with a celebrity sighting, after all, Clarkson’s Farm is still a fully operational working farm.
What is Clarkson’s Farm About?
If you haven’t watched the series yet, here’s a quick summary. TV presenter Jeremy Clarkson, best known for his outspoken and often comical rants on Top Gear, decided to trade in fast cars for farming life after “retiring” and moving with his partner Lisa to the Cotswolds. Near Chipping Norton, he purchased a 1,000-acre farm and, with the help of some unforgettable characters (Kaleb, Gerald, Charlie, and Lisa), began documenting his farming journey.
The show delivers plenty of humour as Jeremy, a self-confessed novice, tries to manage a working farm. It is equal parts hilarious and eye-opening. It sheds light on the real challenges faced by UK farmers, with Jeremy using his platform to champion the #BackBritishFarming movement. From unpredictable weather to council red tape, expect plenty of mishaps and clashes with traditional rural life, all against a beautiful Cotswold backdrop.
Where is Clarkson’s Farm?
Clarkson’s Farm is located near Chipping Norton, just outside the village of Chadlington. The main farm is home to the original Diddly Squat Farm Shop, and since the shows success, Clarkson has opened two more ventures: Hawkstone Brewery, located near Bourton-on-the-Water, and The Farmer’s Dog Pub, just outside Burford. Whilst you could walk between each location over a number of days, for the purpose of this blog, I drove. They are all within 30 minutes from each other by car, making for a great morning or afternoon out in the Cotswolds.
What to do in Chipping Norton
The Rollright Stones:
The Rollright Stones is an ancient site located on the Oxfordshire & Warwickshire border in England. A short drive from Chipping Norton, the complex consists of three main elements, The King’s Men stone circle, the King Stone, and the Whispering Knights.
Chipping Norton Museum of Local History:
Explore the town’s history, including its wool and tweed production. Chipping Norton is often referred to as the ‘Gateway to the Cotswolds’ so this is a great starting point for understanding the region’s history.
Chippy Lido:
Chipping Norton is home to a wonderful outdoor pool that has been cherished and kept operational by locals. It is a heated, outdoor 25m pool, perfect for a relaxing swim.
Explore the town:
Chipping Norton is a quaint market town featuring many locally run shops and cafes. There are antique shops, a small local theatre and a farmers market that runs on the 3rd Saturday of each month.
How big is Clarkson’s Farm?
Diddly Squat Farm covers roughly 1,000 acres (about 400 hectares). The main draw for visitors is the Diddly Squat Farm Shop, but there are also public footpaths that run through the fields into Chadlington village. These make for a scenic and peaceful circular walking route that gives you a glimpse of the land that Jeremy and his team farm on the show.
Can you visit Clarkson’s Farm?
Yes! You are welcome to visit Clarkson’s Farm, though you’ll want to time your trip carefully. Big queues and hundreds of TV show fans seem to be the norm across many of the sites.
One of the farm’s main sources of income is through produce sold at the Diddly Squat Farm Shop and food at The Farmer’s Dog Pub.
When I arrived at 9 am on a Wednesday in June, there was already a small queue for the farm shop, which opens at 9:30. By the time it opened, the main car park was nearly full, and cars were being directed to a larger overflow field. During peak hours, especially after a new series is released, queues of up to two hours are not uncommon.
Interestingly, when I visited in March 2025 on a colder, muddier day, the crowds were significantly smaller, but I still had to wait in line. We are in Britain after all!
If you’re after a photo rather than produce, the famous ‘Diddly Squat’ sign (a bit like a rural version of the Las Vegas sign!) is situated away from the shop itself. You can pull in, grab a quick snap, and be on your way.
Inside the Farm Shop
The farm shop itself is very small, which is why queues form quickly. On my visit, I saw people waiting to pick up everything from honey to chilli chutney. However, if you’re mainly after merchandise, I’d recommend heading to The Farmer’s Dog Pub instead. The shop stocks a wide range of Diddly Squat merchandise along with cheeses, sausages, Hawkstone Ales and other local products.
Visiting The Farmer’s Dog Pub
The pub site opens at 9:30 am Tuesday to Sunday and serves breakfast and lunch from the ‘Farmer’s Puppy’ Bar & Kitchen. There’s no need to book in advance, and plenty of picnic table seating is available outside. It’s a great spot in the warmer months to relax and enjoy the view without the stress of getting a dining reservation (which often books out months in advance).
I arrived just before 10 am, and while it was quiet, it was easy to imagine the site getting busy quickly. Only Blue Badge holders can use the pub’s main car park now; everyone else is directed to an overflow car park across the road. It’s a short walk across the A-road and back up to the entrance.
The staff were very friendly and explained the food options. They did mention that food often runs out before 3 pm, so arrive early if you’re hoping for lunch! I tried the breakfast sausage bap, simple, generous, and very tasty.
It was clear I wasn’t the only fan wandering around, browsing the mech in the tent, checking out the chrome tractor inside the pub, and visiting the terrace featured in the show (remember the umbrella scene?).
Where is Diddly Squat Farm Shop?
The original farm shop is located near Chipping Norton, just outside the village of Chadlington. It is on the site of Jeremy’s main farm. When I first visited in March 2025, they were forbidden by the council and rules from selling merchandise within the farm shop. I did, however, purchase some ‘Bee Juice’, Clarkson’s Farm set Honey, and it sold a variety of other produce from other local farms. An initiative from Jeremy to support the farmers in the local area as part of a co-op scheme.
I believe the rules are still in place and the farm shop focuses on produce, with other items such as cups and tea-towels available, but not the full range of clothing and Diddly Squat merchandise.
Whereas the Diddly Squat Shop inside the Grand Tour Tent at The Farmer’s Dog Pub sells an exclusive range of clothing, including hats, hoodies and t-shirts.
Where is The Farmer’s Dog pub?
The Farmer’s Dog pub is located just outside Burford, on the former site of The Windmill Restaurant. Watch out for the old road sign from the roundabout as this has not been changed yet.
On arrival, only Blue Badge holders were allowed to park in the pub’s main car park; all other vehicles were directed to the large field across the road.
You’ll know your in the right place as there is more staff in high-vis vests assisting with directions for the festival style parking and security at the gates of the pub driveway!
From there, it’s a short walk to the entrance. The view from the pub garden is classic Cotswolds, rolling hills and peaceful pastures as far as the eye can see.
Where is Hawkstone Brewery?
Hawkstone Brewery is just outside Bourton-on-the-Water, about a 25-minute drive from The Farmer’s Dog. When I visited midweek at 11am, it was quiet, but open. There’s a small shop selling bottled ales, cider, lagers, and gifts, as well as a bar, “The Hawkstone Arms,” which seemed to open from around 11am–8pm (based on the handwritten chalkboard outside).
There’s a fantastic mural of Jeremy and Kaleb on the side of the barn, which makes for a fun photo stop. The site also has walking and cycling routes leading into the nearby villages.
Honestly I felt a little silly, setting out to see the show locations but I am lucky it is only a short distance from the Active England Office! However, it was soon very clear I was not alone in my quest to have a look at the infamous farming sights from the show.
So, is it worth visiting? If you’re a fan of the show, absolutely! I love visiting ‘set-jetting‘ spots like Carrie Bradshaw’s brownstone apartment or the Friends exterior building, and Clarkson’s Farm is another example of a place among those iconic TV locations.
Not only that, but stopping to grab a bite to eat or something from the shop is supporting the British farming community.
If you’re after a calmer visit, I recommend starting at The Farmer’s Dog Pub. Try the sausage bap, browse the merchandise, and enjoy the view. I experienced no queuing before 11 am, and the shop there carries a great range of products.
For those heading to the original Diddly Squat site, go early for parking and a photo by the sign. Then take the footpaths through the fields into Chadlington. You might just catch a glimpse of Kaleb or Gerald along the way. Once in the village, pop into Café de la Post for a coffee before looping back across the fields through the now-famous farmland. I say coffee, because if it can’t be grown in the UK, Clarkson doesn’t sell it. So yep, coffee’s off the menu!
If you really want to see inside the original Diddly Squat Farm Shop, then arrive early! Ensure you are in the queue with enough time before they close for the day.
As with all attractions in the UK, be respectful to staff and the surroundings. It was clear to see everyone was working very hard to keep up with the customer demand.
