Our Team

Similar to our exceptional team of guides, our trade team hail from diverse backgrounds but share a common love for travel in the UK and outdoor adventures. Whether you need a helpful itinerary tip, a great walking route suggestion, or the best pint to enjoy at the local pub, they are eager to ensure your trip is nothing short of amazing.

Will Cairns

Head honcho and long-time travel industry expert, Will is the one who got Active England off the ground and made it what it is today. We envy his encyclopedic knowledge of every corner of the UK.

Gaby Cecil

Gaby heads up our commercial team. She’s mad about travel of course, but her passion and knowledge about the UK is what sets her apart. When her head isn’t in the travel space you can find her pedalling or paddling.

Emma Radford

A travel industry stalwart, Emma knows the world of travel agents and online travel agents (particularly in the adventure space) better than all of us. If you’re a TA or an OTA, then Emma’s the person you need to speak to first!

Dajana Trzin

Dajana’s experience spans luxury travel, education and a non-profit charity. Needless to say, Dajana would love to hear how Active England can help you meet the requirements of your discerning clientele.

Jago Hartland

Jago is our resident expert on the Cotswolds (and everywhere else for that matter) and our Operations Director. He’s the one leading our guides and making sure every tour is as fun, safe and seamless as possible.

Lawrence Bywater

Charged with telling the Active England story to you and your clients, Lawrence’s passion lies in showcasing the UK in all its glory. From Pitlochry to Penzance there’s nowhere else he’d rather be plying his trade.